The activities in the SOS Rural support program include, community partnership in implementation objectives, micro enterprise, micro credit, education, human health, animal health, population control, supply of clean water and hygienic disposal of waste. SOS pays special attention to the equal involvement of, and benefit to, women in all the areas mentioned above.

The project area is situated in Kasur District, Punjab. Kasur has been identified as an impoverished area, desperately in need of rural uplift and support as a result of number of factors including: continuous flood devastation, unhygienic water supply resulting from the disposal of the polluted tannery waste, lack of medical and educational facilities, and the generally low income population.